Are you looking for a better way of putting yourself on the front page of Google? It can be a long and tough slog to achieve your aims organically, especially if you are up against stiff competition. So, why not think about PPC advertising? In combination with a great SEO strategy, it’s an excellent way of getting eyes on your business. Here are six reasons to embrace PPC – check them out and see what you think.
Boost your online presence
If you are clever with your long tail keywords, PPC ads can be an effective way of getting one over your competitors. Plus, of course, it can double up your appearance on the SERPs. If you have an amazing organic listing, then great. But, a PPC ad displaying above the fold will give you a stronger impact. The more impressions you get, the more clicks you will get, too. And, that gives you the opportunity to achieve a lot more sales.
The methods of approaching a PPC ad campaign mean that they can be laser focused on your ideal customer. It’s a lot less scatter-gun than organic searches. You can control who sees your ads, where they are based, and even the point in the buying process they lie within.
Easier to judge success
Using PPC ads can also make it a lot easier to track your successes and failures. According to PPC agency, Candid Sky, it’s the most accurate method of measuring your ROI. So, you can generate an actual cost per sale, rather than the hazy guesswork involved with search and other marketing methods.
No matter how small your budget is, you can still taste success with PPC advertising. It’s a far cheaper way of getting into the minds of the general public, too. Think about the cost of a TV or radio spot, and it’s easy to see why. As long as you can be creative with your campaigns, you can get great results. And, you can achieve them without relying on the generic, expensive keywords that tend to be dominated by your bigger competitors
Helps you with conversion
Search is a vital cog in the wheel of online marketing, of course, But, it means nothing without conversion. So, if you are finding you have a lot of visitors from your PPC ads, but no one is buying, it is a sure sign that you need to work on your conversion rates. You can adjust your landing pages, change up your sales pitch, and it gives you a great cornerstone to work from.
Easy to test
Another advantage of PPC ads is that they are easy to test. If something is working, you can easily run an A/B test to refine your message, and achieve better results. As with any online marketing campaign, the answers to your problems lie within your data. PPC gives you everything you need to start making a difference.
So, there you have it. Six awesome reasons for embracing PPC advertising – think it can work for you? Let us know and join in with the conversation!