Customer reviews are an effective tool in your marketing toolkit. For SEO purposes, customer reviews can generate conversion rates. But, there is a lot more to this art than simply having a good review. When it comes to matters of SEO, it’s never simple!
User generated customer reviews can be an excellent way to bridge the gap between the hard sell and a ‘real voice’. After all, businesses are naturally going to up the ante and speak loudly and proudly about how awesome their products are. But, customers give prospective clients an insight into how they found your company to be. In short, it’s a great way to ensure that you are ranking high in SERPS in a natural way. Search engines love customers. It’s at the heart of their brand ethos.
With this in mind, it’s time to find out more about the ultimate relationship of customer reviews and SEO.
The Relationship between SEO and UGC
Reviews can be a great way to bolster your rankings in search engines. That’s a fact. SEO trends have shown that customers can be of great benefit when reviewing your products. As such, your website is more critically evaluated. So, whether the review is good or bad, it can have a positive effect on your business. Think about this logically. Each writer or commenter will have different writing style. As such, they will incorporate new phrases to help others find your business. It’s a more efficient solution than keyword stuffing. What’s more, it is more effective than a mere star rating.
Google and User Activity
Google is one of those search engines that loves customer reviews. The Hummingbird update has incorporated the need for conversational search within its algorithm. As such, Google now ranks sites higher for having conversation terms at the heart of its content. Bear in mind, customers may not be professional writers. For this reason, their language will be conversational. Ultimately, the client is playing into the hands of Google. But, it also ensures that you are benefiting from the review too.
Making it Easy for the Customer
Think about how you will adopt review management techniques. You may open up your blog section to comments and compliments. You may leave your products open for your review. However, you choose to do this, make sure that you are managing the reviews.
Of course, when it comes to customer reviews, they can be hard to get. So, you need to make it easy for the customer to review your product or company. Make sure that you leave comment sections open. It may be advisable to review these before posting. After all, you don’t want an expletive-filled comment on your website.
But, do be sure to take the good and the bad. You cannot pick the best reviews to have on your site. You can invest in software that stops spam bots and profanity. After all, you want to cultivate a positive image, not a bad one. By incorporating software, you can stop the peril of spam and have real reviews, by real people.
It’s just the trick for making your way to the top spot of Google.