Your business is dying! Or at least, it will be unless you start getting more active with your marketing. We are sure that you think you are doing enough, but you are probably just barely marketing your business. Owners often feel that once their company has begun and gathered a following, they can cut back on the costs of marketing. But, this isn’t true, and you will need a constant promotion of your business if you want the interest to stay. Certainly, you may have a small following of loyal customers. But the rest need to be constantly reminded that your business exists and that they should be using it. We’re going to start off by talking about SEO.
Search Engine Optimization
We bet you probably haven’t put a lot of thought into your SEO method. You probably started it when you set up your business site and then forgot all about it. Then you wonder why your competition is getting a lot more interest on their site than you are. Or, why you cannot find your business when you run a search of a service or product that you are selling. You have to maintain your SEO campaign, and you cannot slip, even after your site is up and running. Whenever you add an article, you always have to be thinking in terms of SEO. If you have others maintaining your site, you should telling them to do the same. We suspect that if you have not been thinking in terms of SEO your site will need expert adjustments from a professional company.
Of course, a big part of SEO is keeping your social profiles up to date. When you first began life as a business owner, you probably started on Twitter. You might have made your feed a source of knowledge on the industry to gain followers. You cannot be expected to keep this type of marketing up. But you should still be using Twitter to market your business, as well as other social networks. You need to constantly update them with fresh information, or else they become dead spaces. A key form of social marketing these days is picture sharing and you can do that through Instagram. It sounds absurd recommending that a business have an Instagram profile. But think about when you attend a trade show or business event. You can use your profile to add pictures of the event and they will then be shared. If they are connected to your site, more traffic will flood your web page.
Finally, you may want to consider setting up a blog for your business. A blog can be used as a marketing platform for your company. You will still need to use SEO to get it seen but once that happens you can write articles that link to your site. By doing this, you will gain more interest, increase your SEO and have a place customers can find more information about your service. It’s the perfect form of marketing although it does require maintaining. But, you can get guest bloggers to write it for you.
Start using this marketing to boost your company today. You won’t be disappointed with the results.