Do you manage a blog? Are you a frequent poster? If the answer to both questions is yes, it’s likely you will also use Twitter for blog post promotion too. As you can imagine, Twitter is a popular way to share your content with a relevant audience.
Many of the top blogs find that Twitter offers them the perfect platform to get their message out. After all; one cannot rely on search engines alone for blog post promotion! The only question is: how can Twitter help you to promote your blog posts?
It turns out there are a few tricks or “secrets” that you need to know. Check them out below:
Tweet the same message many times
You might think that tweeting the same message a few times in 24 hours or so is spammy. But, the trick is to use different wording! For example:
- How To Fix Your Car (link)
- 10 Ways To Save Money On Car Servicing (link)
- Check Out These DIY Car Servicing Tips That Will Save You $$$ (link)
Of course, the link URL is always the same. But the message you post in each tweet is different. It’s a strategy that many publishers use, from blogs to big media corporations.
It’s also worth pointing out that you should schedule your tweets. You can use Twitter’s built-in scheduling tools, or you can use a Web service like HootSuite.
Mention relevant accounts in your tweets
Sticking with the auto theme, let’s assume one of your tweets is about a new car model coming out. You should include the car maker’s Twitter handle in your message.
Following that tip is good for two reasons. First, it gives your tweet greater exposure, as they may retweet or favourite your tweet. And, second, it shows that your blog is relevant to your brand. With the latter reason, you might find they wish to advertise on your blog.
Use relevant hashtags in your tweets
We all know that many bloggers use Twitter marketing for long term growth. They want to get as many people onto their blogs as possible, and it offers them the perfect platform to do so.
Twitter offers various ways to target your niche audience. One way to do that is by using hashtags in your tweets! In a nutshell, they are keywords that relate to your message in some way.
For instance, you might be tweeting about the new Ford Focus RS car and use #ford or #fordfocus. Believe it or not, many people look for interesting content on Twitter by searching a hashtag.
Using hashtags for your content ensures your tweet gets included in those searches. Just make sure you use the right hashtags. Otherwise, you might get perceived as a spammer!
Reply to people’s questions with your blog post URL
If you run a computer or IT blog, you’re bound to find people talking about such topics on Twitter. You’re also likely to find a specific question related to your post content.
You can use Twitter to search for a particular keyword and respond to those questions. The users you target will be able to visit your blog post URL and find the answers to their questions.
And the best bit of all? You might even get a mention or follow as a result! Now that you know these tips to blog post promotion on Twitter, it’s time to get busy!